Publication: ANÁLISIS INVESTIGATIVO Y PROPUESTA METODOLÓGICA PARA FORTALECER EL PROCESO DE PLANIFICACIÓN ESTRATÉGICA Y LA TOMA DE DECISIONES EN LAS EMPRESAS BAJO ENTORNOS DINÁMICOS
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Date
2017
Authors
FIGUEROA NÚÑEZ, PABLO ANDRÉS
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Abstract
Hoy en día en el entorno empresarial existe un factor clave que determina la sobrevivencia de una compañía; un factor que no es nuevo para el hombre, ya que ha estado presente desde el comienzo de la historia de la humanidad. La anticipación, prospección, pronosticación o simplemente el futuro es hoy un factor crítico de éxito en todas las industrias. Tomar decisiones estratégicas que van a tener efecto en un futuro distinto al instante en que se pensaron es tan importante para las compañías que merece la asignación de recursos necesarios para batallar con la creciente incertidumbre de los cambios tecnológicos, políticos, económicos, entre muchos otros.Este trabajo utiliza el camino de la planificación estratégica y utilizando la planificación por escenarios para profundizar en la investigación y análisis de herramientas que permitan desarrollar una metodología con bases sólidas y que sea sencilla de aplicar. La propuesta se basa en tres pasos consecutivos, tomando al análisis PESTLE como inicio y una representación gráfica con el formato de Futures Wheel.La metodología tiene sus raíces en la experiencia de los directivos de la compañía y su entendimiento del entorno, privilegiando el análisis cualitativo por sobre el cuantitativo y destinando el mínimo de recursos para llevarla a cabo. Se espera que esta investigación y desarrollo sea un aporte para el campo de la planificación por escenarios y su utilización en las empresas.
In today's business environment exists a key factor that determines survival of a company; a factor that is not new to man, since it has been present from the beginning of the history of mankind. Anticipation, prospecting, forecasting, or just simply the future is today a critical factor of success in all industries. Strategic decisions that will have effect in a future other than the moment in which are formulated are so important for companies that deserve the allocation of resources to battle the growing uncertainty of technological, political, and economical changes among many others.This work approach through strategic planning and using the scenario planning technique to deepen the research and analysis tools that allow develop a methodology with solid foundations and easy to apply. The proposal is based on three consecutive steps, taking the PESTLE as start point and a graphical representation with the Futures Wheel format.The methodology has its roots in the experience of the directors of the company and its understanding of the environment, giving priority to the qualitative analysis above the quantitative and devoting minimal resources to carry it out. This research and development is a contribution to the field of scenario planning and their use in today’s industries.
In today's business environment exists a key factor that determines survival of a company; a factor that is not new to man, since it has been present from the beginning of the history of mankind. Anticipation, prospecting, forecasting, or just simply the future is today a critical factor of success in all industries. Strategic decisions that will have effect in a future other than the moment in which are formulated are so important for companies that deserve the allocation of resources to battle the growing uncertainty of technological, political, and economical changes among many others.This work approach through strategic planning and using the scenario planning technique to deepen the research and analysis tools that allow develop a methodology with solid foundations and easy to apply. The proposal is based on three consecutive steps, taking the PESTLE as start point and a graphical representation with the Futures Wheel format.The methodology has its roots in the experience of the directors of the company and its understanding of the environment, giving priority to the qualitative analysis above the quantitative and devoting minimal resources to carry it out. This research and development is a contribution to the field of scenario planning and their use in today’s industries.
Description
Catalogado desde la version PDF de la tesis.
Keywords
ANALISIS PESTLE , ENTORNOS DINAMICOS , FUTURES WHEEL , PLANIFICACION ESTRATEGICA