Thesis AUMENTOUR: APLICACIÓN MÓVIL DE REALIDAD AUMENTADA, PARA LA GENERACIÓN DE EXPERIENCIAS DIFERENCIADORAS EN TURISMO NOCTURNO EN LA CIUDAD DE VALPARAÍSO
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Date
2017
Authors
BURGOS FICA, NATALIA INÉS
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Abstract
Este trabajo investiga los antecedentes de Valparaíso como ciudad Patrimonio de la Humanidad y centro turístico, visiones que se oponen al día de hoy; distinguiendo una oportunidad de promover el turismo fuera del área patrimonial a una dimensión no explorada, realizando Turismo Nocturno en la ciudad.Las nuevas tendencias en turismo apuntan a que el 64% de los turistas prefiere Experimentar lo Auténtico de la localidad, naciendo un segmento llamado “Viajeros” que busca conocer la ciudad a través de la realidad local y participar de ella.Dentro del Turismo Experiencial se encuentra el Turismo Nocturno, del cual se identifican las ramas Cultural, de Observación de Cielo, Paranormal y Social; todas con una componente diferenciadora del día como misterio y exclusividad.El 53% de los viajeros de ocio usa su smartphone durante el viaje y el 78% ha descargado una aplicación relacionada al turismo para conocer el destino que visita. Por otro lado, la Realidad Aumentada es una tecnología que también se ha utilizado para profundizar la experiencia turística ya que enriquece la percepción de la realidad con información del mundo digital.Con estos antecedentes se propone “Aumentour”, aplicación móvil que genera Iluminación Cultural Nocturna al promover la interacción entre la ciudad y el usuario a través de realidad aumentada, logrando que el espacio físico cobre vida y se descubran nuevos contenidos insertos en el territorio.Para ello se define una metodología de diseño que requiere información sobre la ciudad para desarrollar “Rutas Temáticas Nocturnas”. Cada una de estas rutas posee “Paradas” donde existen Elementos Ambientales, Informativos, Interactivos y de Gratificación.“Aumentour” alberga las cuatro temáticas nocturnas para conocer la ciudad, entrega seguridad de desplazamiento en horario nocturno a través de navegación offline, selección de lugares a visitar, autonomía de elegir las temáticas a conocer y otorga gratificaciones para que quienes viajan se puedan llevar recuerdos en su smartphone.Para dar cuenta de ello, se genera un ejemplo con una Ruta Paranormal Nocturna en Valparaíso, utilizando programas de realidad aumentada Vuforia y Unity, desarrollado en sistema operativo Android.El Modelo de Negocios comprende un usuario turista que disfruta gratis de la aplicación, siendo los clientes hotelerías, restaurantes, cafeterías, etc. que deseen arrendar espacios publicitarios para darse a conocer.
This work investigates the history of Valparaíso as a World Heritage City and tourist center, both visions that oppose today; distinguishing an opportunity to promote tourism outside the Heritage area to unexplored sectors, performing Night Tourism in the city.The new trends in tourism suggest that 64% of tourists prefer to Experience the authentic characteristics of the locality, giving birth to a new segment of tourists called "Travelers" that seek to know the city through the local reality and participate in it.Within Experiential Tourism there is Night Tourism, which contains four different branches: Cultural Night Tourism, Sky Observation, Paranormal and Social Night Tourism; All of them have in common the aspect of mystery and exclusivity as differentiators in comparison to daylight tourism. 53% of leisure travelers use their smartphone during trips and 78% have downloaded a tourism-related application to get to know the destination they visit. On the other hand, Augmented Reality is a technology that has also been used to improve the tourist experience as it enriches the perception of reality with information from the digital world.With this background was developed "Aumentour", a mobile application that generates Nocturnal Cultural Enlightenment by promoting interaction between the city and his inhabitants using augmented reality, allowing the users to discover new content inserted in the territory by making physical space come alive.For this, a design framework as defined, using information about the city to develop "Night Thematic Routes". Each one of these routes has "Stops" where there are Environmental elements, Informative elements, Interactive elements and Gratification elements."Aumentour" considers the four night-time themes mentioned to get to know the city, provides security for night trip through offline navigation, selection of places to visit, autonomy to choose the themes to know and grants souvenirs so that those who travel can carry meaningful memories on their smartphone.An example of route was generated with a Paranormal theme in Valparaíso, using augmented reality softwares Vuforia and Unity and developed for use in Android operating system.The Business Model comprises tourist users who can enjoy the application free of charge, identifying the main segment of clients as hotels, restaurants and cafes who seek to advertise their brands, and would accomplish that by having a space in the App.
This work investigates the history of Valparaíso as a World Heritage City and tourist center, both visions that oppose today; distinguishing an opportunity to promote tourism outside the Heritage area to unexplored sectors, performing Night Tourism in the city.The new trends in tourism suggest that 64% of tourists prefer to Experience the authentic characteristics of the locality, giving birth to a new segment of tourists called "Travelers" that seek to know the city through the local reality and participate in it.Within Experiential Tourism there is Night Tourism, which contains four different branches: Cultural Night Tourism, Sky Observation, Paranormal and Social Night Tourism; All of them have in common the aspect of mystery and exclusivity as differentiators in comparison to daylight tourism. 53% of leisure travelers use their smartphone during trips and 78% have downloaded a tourism-related application to get to know the destination they visit. On the other hand, Augmented Reality is a technology that has also been used to improve the tourist experience as it enriches the perception of reality with information from the digital world.With this background was developed "Aumentour", a mobile application that generates Nocturnal Cultural Enlightenment by promoting interaction between the city and his inhabitants using augmented reality, allowing the users to discover new content inserted in the territory by making physical space come alive.For this, a design framework as defined, using information about the city to develop "Night Thematic Routes". Each one of these routes has "Stops" where there are Environmental elements, Informative elements, Interactive elements and Gratification elements."Aumentour" considers the four night-time themes mentioned to get to know the city, provides security for night trip through offline navigation, selection of places to visit, autonomy to choose the themes to know and grants souvenirs so that those who travel can carry meaningful memories on their smartphone.An example of route was generated with a Paranormal theme in Valparaíso, using augmented reality softwares Vuforia and Unity and developed for use in Android operating system.The Business Model comprises tourist users who can enjoy the application free of charge, identifying the main segment of clients as hotels, restaurants and cafes who seek to advertise their brands, and would accomplish that by having a space in the App.
Description
Catalogado desde la version PDF de la tesis.
Keywords
APLICACION MOVIL , REALIDAD AUMENTADA , TURISMO NOCTURNO
