PLAN ESTRATÉGICO PARA UNA FÁBRICA DE FIBROCEMENTOS EN CHILE

Abstract

This study has the objective of developing the strategic Planning for a Fibercement Factory in Chile. The factory under study is Fibrocementos Volcán Ltda. It is located in Santiago, Chile and has had participation in the domestic market for 5 years. Currently, the factory has a new scenery, because in the past it belonged to a multinational company with more than 125 years in the market, with participation in the US, New Zealand, Philippines, Australia and Chile. This company is the most important industry of fibercement without asbestos in the world. It contrasts with the current state (June 2005) since, when being sold, it becomes a business unit of a national company dedicated to supply the domestic market with building products as plasters, cover paper-plaster, mineral isolation, glass isolation and other. It is true that the new company does not have the expertise in the fibercement business, but it has a strong business relation with builders, suppliers and big retailers, which can help better and faster the development of the business in the domestic market, using the right strategy to improve the strength and new opportunities as neutralizing or controlling threats and weaknesses. This study is mostly dedicated to establish a strategy and mechanism of control for the business unit (fibercement sheets and derivate''s), feasible in the time, that permits the survival and expansion of the business, making use of the trading advantages of the new company and the know-how obtained as part of the international company leader in the business'