Publication: GUÍA PARA LA PYME MANUFACTURERA QUE DESEA EXPORTAR CALZADO HACIA AMÉRICA LATINA
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Date
2015-11
Authors
ROZAS VIDAL, VIVIANA
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Abstract
La presente tesina consiste en el desarrollo de una guía para la PYME manufacturera,
que desea exportar calzado hacia América Latina.
El objetivo principal es entregar a las PYMES nacionales de calzado que ya venden sus
productos en Chile, una herramienta que les permita analizar al menos una de las
variables a considerar al momento de decidir si exportar o no su producto a un mercado
extranjero, mostrando los mercados más interesantes desde el punto de vista
transaccional a nivel Latinoamericano. Para este objetivo, se analizó el comercio exterior
bilateral sostenido entre Chile y cada uno de los países del bloque durante los últimos
cuatro años, por tipo de exportación, sector y subsector de negocios.
Este trabajo consta de tres secciones:
1. Metodología: define cómo se estructuró y definió el contenido de la guía, que
corresponde al documento final que servirá de apoyo al exportador, y está enfocado
principalmente a los aspectos documentales y logísticos relacionados con el envío de
productos al extranjero, a los países seleccionados.
2. Desarrollo del tema: contiene al marco teórico, el estado del arte respecto de los
documentos y alternativas actuales existentes para que una pyme apoye su proceso
exportador, y a continuación se indican los argumentos sobre los cuales se trabajó para
establecer ¿por qué la exportación?, ¿por qué las PYMES?, ¿por qué el sector
manufactura?, ¿por qué a los mercados latinoamericanos y a ciertos países en
particular?, y ¿por qué al subsector de cuero y calzado?
3. Finalmente, las conclusiones muestran los resultados obtenidos, y se entregan
algunas recomendaciones para futuras investigaciones al respecto.
The present thesis is the development of a guide for Manufacturing SMEs to export footwear to Latin America. The main objective is to provide domestic SMEs, who already produce and sell shoes in Chile, with a tool that allows them to analyze at least one of the variables to consider when deciding whether or not to export a product to a Foreign Market; analytically displaying the most interesting markets from a transaction perspective in Latin America. To do this, we analyzed the sustained bilateral foreign market between Chile and each of the block countries during the last four years, by type of exportation, and sales of sector and subsector. This work consists of three sections, described below: 1. Methodology: Explains how the context of this guide was structured and defined; the guide being the corresponding final document that will serve the exporter and that is principally focused on the documental and logistical aspects related to the international product delivery to selected countries. 2. Development Topic: contains the theoretical framework, the state of the art with regards to documents and existing current alternatives for a SME to support its export process; the following questions were used to investigate: why export? Why SME’s? Why the manufacturing sector? Why Latin American markets and why to certain countries? Why to the subsector of leather and footwear? 3. Finally, the conclusions show the obtained results, along with some respective future research recommendations.
The present thesis is the development of a guide for Manufacturing SMEs to export footwear to Latin America. The main objective is to provide domestic SMEs, who already produce and sell shoes in Chile, with a tool that allows them to analyze at least one of the variables to consider when deciding whether or not to export a product to a Foreign Market; analytically displaying the most interesting markets from a transaction perspective in Latin America. To do this, we analyzed the sustained bilateral foreign market between Chile and each of the block countries during the last four years, by type of exportation, and sales of sector and subsector. This work consists of three sections, described below: 1. Methodology: Explains how the context of this guide was structured and defined; the guide being the corresponding final document that will serve the exporter and that is principally focused on the documental and logistical aspects related to the international product delivery to selected countries. 2. Development Topic: contains the theoretical framework, the state of the art with regards to documents and existing current alternatives for a SME to support its export process; the following questions were used to investigate: why export? Why SME’s? Why the manufacturing sector? Why Latin American markets and why to certain countries? Why to the subsector of leather and footwear? 3. Finally, the conclusions show the obtained results, along with some respective future research recommendations.
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Keywords
EXPORTACIÓN , MANUFACTURA , PYMES , CALZADO