Publication: Estudio de factibilidad de un centro de entretenimiento con bowling y restaurante temático en el sector oriente de Santiago.
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Date
2023-12
Authors
Segura Muñoz, Gustavo Adrián
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Abstract
El sector del entretenimiento en Santiago enfrenta una carencia notoria de opciones de calidad, especialmente dirigidas a jóvenes y familias. Los centros recreativos existentes presentan deficiencias en instalaciones, servicio y propuestas innovadoras, incapaces de satisfacer plenamente la demanda, especialmente en la zona oriente de la ciudad, que comprende comunas como Las Condes, Vitacura y Providencia.
Frente a este panorama, el presente estudio se propone analizar la viabilidad de establecer un centro de entretenimiento innovador, fusionando la emoción del bowling con la autenticidad de un restaurante temático vintage en el sector oriente de Santiago.
La investigación de mercado, basada en encuestas, arrojó resultados alentadores con una aceptación del 93,3% hacia la propuesta. El estudio técnico meticuloso definió una capacidad inicial de diez pistas de bowling y doce mesas en el restaurante, dimensionadas para atender una demanda efectiva estimada de 111.828 clientes en el primer año.
La inversión necesaria para la implementación del proyecto asciende a 45.408 UF, con un financiamiento estructurado mediante crédito bancario (96,6%) y aportes de socios (3,4%). La evaluación financiera reveló indicadores positivos, destacando un Valor Actual Neto (VAN) de $34.058, una Tasa Interna de Retorno (TIR) del 13,3%, y un período de recuperación de la inversión de 3 años y 9 meses, consolidando la rentabilidad del proyecto.
Este proyecto no solo busca colmar una brecha evidente en la oferta de entretenimiento, sino que también se presenta como una oportunidad única para revitalizar la escena recreativa en el sector oriente de Santiago. Los sólidos indicadores financieros respaldan la factibilidad económica del proyecto, indicando que no solo será rentable, sino que también contribuirá significativamente al enriquecimiento del panorama de entretenimiento en la ciudad
The entertainment landscape in Santiago is characterized by a scarcity of high-quality options catering to both youth and families. Existing recreation centers grapple with issues ranging from outdated facilities to subpar services, a lack of innovation in their value propositions, and a limited capacity to meet the burgeoning demand, particularly in the eastern districts of the city. In response to this scenario, the present study delves into the viability of establishing an innovative entertainment center, seamlessly blending a bowling alley with a vintage-themed restaurant in the eastern sector of Santiago, specifically targeting communes such as Las Condes, Vitacura, and Providencia. Market research, conducted through comprehensive surveys, unveiled a notable enthusiasm for the proposed venture, with an impressive 93.3% acceptance rate. The meticulous technical study outlines an initial setup featuring ten bowling lanes and twelve restaurant tables, strategically designed to accommodate an estimated effective demand of 111,828 customers in the inaugural year. The requisite investment for this ambitious project totals 45,408 UF, strategically sourced through a combination of bank loans (96.6%) and partner contributions (3.4%). A thorough financial evaluation underscores the project's economic viability, boasting positive indicators such as a Net Present Value (NPV) of $34,058, an Internal Rate of Return (IRR) of 13.3%, and a commendable payback period of 3 years and 9 months. The conducted studies affirm the technical, economic, and financial feasibility of this groundbreaking initiative. Positioned to meet the unfulfilled demand for quality recreational alternatives in the eastern sector of Santiago, the proposed venture offers a distinctive amalgamation of bowling, a themed restaurant, and entertainment, poised to redefine the entertainment landscape in this region.
The entertainment landscape in Santiago is characterized by a scarcity of high-quality options catering to both youth and families. Existing recreation centers grapple with issues ranging from outdated facilities to subpar services, a lack of innovation in their value propositions, and a limited capacity to meet the burgeoning demand, particularly in the eastern districts of the city. In response to this scenario, the present study delves into the viability of establishing an innovative entertainment center, seamlessly blending a bowling alley with a vintage-themed restaurant in the eastern sector of Santiago, specifically targeting communes such as Las Condes, Vitacura, and Providencia. Market research, conducted through comprehensive surveys, unveiled a notable enthusiasm for the proposed venture, with an impressive 93.3% acceptance rate. The meticulous technical study outlines an initial setup featuring ten bowling lanes and twelve restaurant tables, strategically designed to accommodate an estimated effective demand of 111,828 customers in the inaugural year. The requisite investment for this ambitious project totals 45,408 UF, strategically sourced through a combination of bank loans (96.6%) and partner contributions (3.4%). A thorough financial evaluation underscores the project's economic viability, boasting positive indicators such as a Net Present Value (NPV) of $34,058, an Internal Rate of Return (IRR) of 13.3%, and a commendable payback period of 3 years and 9 months. The conducted studies affirm the technical, economic, and financial feasibility of this groundbreaking initiative. Positioned to meet the unfulfilled demand for quality recreational alternatives in the eastern sector of Santiago, the proposed venture offers a distinctive amalgamation of bowling, a themed restaurant, and entertainment, poised to redefine the entertainment landscape in this region.
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Keywords
Estudio de factibilidad , Evaluación de proyecto , Estudio de mercado , Satisfacción del consumidor , Industria del entretenimiento