Browsing by Author "Saavedra Lopez, Cristian Benito"
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Thesis OPORTUNIDADES DE LA POSTVENTA PARA LAS EMPRESAS DE SERVICIO DE MENOR TAMAÑO(2018) Saavedra Lopez, Cristian Benito; Departamento de Ingeniería Comercial; Cea Valencia, Jorge MauricioThe present Thesis was prepared to evaluate Post-Sales aspects of small companies using management tools extracted from following matters:Sustainable Competition: That allow them to evaluate the social context for our Low Size Companies (LSC) and how they can move in order to reach capacitation´s or advice about these matters.Management Control: That allow them to evaluate the level of control over they commercial activities and how it related with the continuous improvements, internal organization and how to measure the results.Negotiation Technics: It gives them a perspective of recognition for LSC´s about the careful over them customers.Positive Resolution of Conflict´s: It gives them opportunities to improve using them internal or externals conflicts.Business Intelligence: Its perfectly logic use software like tools for LSC groups, also for LSC well organized that they could improve competitiveness in Chilean environment which has high technical and commercial standard.Strategic and Digital Marketing: That obviously could be a base to give them a special view about the right Post-Sale policy but also commercial competitiveness.Etc.It means, that this Thesis summarizes a list of elements from the MBA, in order to develop a simple analysis but adding many aspects as possible in order to make a good diagnosis and recommendations for LSC in the commercial context of our country.
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