Browsing by Author "Garcia Sepulveda, Ignacio Javier"
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Thesis ¿QUÉ DESEA CADA TIPO DE USUARIO EN SU TELÉFONO CELULAR?(2017) Garcia Sepulveda, Ignacio Javier; Departamento de Industrias; Cea Valencia, Jorge MauricioNew options for mobile phones get into the market at an accelerated rhythm. Despite that, it is possible to detect a breach between the available options, the access to information about them, and the acquisition of phones according to the necessities of every public segment. This study investigated the state of public preferences for smartphones specific functions and characteristics. For this study, the public taken was university students, professional and retired workers in Chile, principally in the region of Valparaiso. This document analyzes the answers of a sample of 293 people. The sample was composed by people of ages between 16 and 81, principally university students and professional workers of ages between 22 and 40. For this study, a segmented analysis using hierarchized clusters and then non hierarchized clusters was performed on the sample. The result was the separation of the individuals into three groups, which allowed to obtain different conclusions. The results show clearly that each group of individuals has a visibly different behavior. The first group is really demanding about the characteristics of their mobile phones, the second group has similar but less strong tendencies, the third group (by far the smallest one) has a notoriously indifferent vision. Another point of consideration, is the consistent profile definition for each group, which is in line with the literature existent until now. This document concludes with a discussion about the academic implications, the management implications for companies of that area, and how this can influence their procedures.
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