Thesis DISEÑO DE UNA GUÍA DE RECOMENDACIONES PARA LA VIRALIZACIÓN DE ALTO IMPACTO DE CONTENIDOS EN TWITTER: UN CASO DE ESTUDIO
Date
2019-10
Authors
ANDRADE CABELLO, CARLOS ALBERTO
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Abstract
En este trabajo se realizaron diversos análisis sobre publicaciones en Twitter, para los cuales se definieron dimensiones y métricas de estudio, se ejecutaron diversas técnicas de análisis y se asociaron estos resultados en búsqueda de patrones que mejoren el alcance de estas publicaciones, los cuales finalmente permitieron la construcción de una guía de conductas para la viralización de alto impacto de contenidos en Twitter.
In this work, several analyzes were carried out on Twitter publications, for which dimensions and study attributes were defined, various analysis techniques were executed and these results were associated in search of the best behaviors in the publication of contents, which finally allowed the construction of a behavior guide for the viralization of content on Twitter.
In this work, several analyzes were carried out on Twitter publications, for which dimensions and study attributes were defined, various analysis techniques were executed and these results were associated in search of the best behaviors in the publication of contents, which finally allowed the construction of a behavior guide for the viralization of content on Twitter.
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Keywords
MINERIA DE DATOS , REDES SOCIALES , TWITTER
